MyLocal Tours is a specialized travel and tourism platform developed to showcase the beauty and cultural richness of Nigeria. The objective of this project was to create a digital gateway that moves beyond basic sightseeing, focusing instead on “journeys that connect.” I built this WordPress site to serve as a high-engagement hub for travelers seeking authentic experiences, from the coastlines of Lagos Island to the cultural heart of Kano.
Immersive Visual Storytelling: The hero section uses high-impact, full-width imagery of Lagos Island to immediately establish an emotional connection with potential travelers.
Dynamic Travel Blog: Developed a content-rich “Travel Blog” section featuring localized guides like “Top Weekend Getaways within Two Hours of Lagos,” designed to build authority and improve SEO for local travel queries.
Segmented Discovery Paths: Organized the site into clear “Explore” and “Experience” paths, allowing users to differentiate between organized tours and independent cultural discovery.
Community-Centric “About Us”: Integrated a “Not just places” narrative that emphasizes the people and connections behind the destinations, humanizing the travel brand.
Action-Oriented Booking Funnel: Strategic placement of “Learn More” and “Start your Vacation Now” CTAs throughout the page to convert casual browsers into booking leads.
The site utilizes a vibrant “Teal and Sun-Kissed Orange” color palette to reflect Nigeria’s tropical climate and energetic culture. Using WordPress, I ensured the platform is fully responsive and optimized for mobile users who often research travel destinations on the go. The typography is clean and modern, ensuring that the descriptive travel narratives remain easy to read across all devices.
The Challenge (The Problem) Many local travel websites in Nigeria feel either overly corporate or disorganized, making it difficult for travelers to feel a sense of trust or “vibe” with the destination before booking. Users often struggle to find up-to-date, localized content that feels authentic rather than generic.
The Strategic Approach (The Solution)
Content-First Strategy: I placed a heavy emphasis on the blog and “About” sections to provide the authentic, “insider” information that modern travelers crave.
Localized Context: By using specific Nigerian landmarks (Lagos Island, Calabar, Kano) in the headlines, I established immediate relevance for the target audience.
Streamlined Navigation: I simplified the user journey by focusing on three main actions: Learning about the brand, exploring the blog, and initiating a booking.
