Portfolio Details

Store234: A Scalable E-commerce Solution for Household & Personal Care

Date

29 January 2024

Category

Web Development

shape
shape
shape

Overview

Store234 is a modern e-commerce platform designed to provide a seamless shopping experience for groceries and household essentials in the Nigerian market. Built on WordPress, the project focuses on high-volume product management and a conversion-oriented layout.

Key Features

  • Dynamic Product Catalog: Implemented an organized grid system to manage hundreds of SKUs across categories like Groceries, New Arrivals, and Household Essentials.

  • Strategic Pricing Display: Developed a clear pricing architecture featuring high-visibility currency tags and “sale” badges to drive quick purchasing decisions.

  • Interactive Shopping UX: Integrated advanced search functionality, category browsing, and a persistent “Add to Cart” system to minimize friction during the user journey.

  • Lead Capture & Loyalty: Built a custom “Become a Member” footer section to encourage user registration and long-term brand engagement.

Technical Execution

Leveraging the power of WordPress, I optimized this store for both speed and reliability. The site features a clean, white-space-heavy design that keeps the focus on the product imagery, while the backend is configured for easy inventory management and secure transaction processing.